A picture (or video) says a thousand words. It is the difference between finding investors for your newfound medical drug and being dead in the water. Let’s face it, the biotech industry isn’t the most exciting business, just the name alone is enough to bore some investors.
To add to the challenges, describing complex medical conditions or the complex processes of innovative pharmaceutical drugs is all but impossible with a 2D format. So what’s the answer?
Biomedical Animation! 3D imagery has the power to convert interested parties into full-time investors. Why? Because it brings the microscopic to our larger world, and explores the intricacies of the impossible, all the while awing viewers who have never witnessed such detailed medical illustrations.